If you have a client who has a potential fair housing complaint, take their claims seriously. When a consumer feels discriminated against, they likely don’t need you to talk through it with them — they need you as their REALTOR®
April is Fair Housing Month and 2018 marks the 50th Anniversary of the Fair Housing Act being signed into law by President Lyndon B. Johnson. As REALTORS®, we are taught early in our pre-licensing classes that marketing toward or discriminating
Not too many years ago, blogging was all the rage. It seems that everyone was gung-ho to start a blog, gain readership, create a community.
Recently, I heard a real estate agent say, “No one blogs anymore.” I’m here to
One of the most common complaints I hear from real estate agents who have a blog or want to blog (other than, “I don’t have time“), is the difficulty of coming up with topics to write about.
What to write
Starting a blog is one of the easiest ways that you can single-handedly increase the SEO on your website without forking over big bucks to professional SEO companies.
How does it work? Put simply, the more new content you add
If you’ve heard me speak, then you’ve heard me talk about TRACKING – tracking your business, your income, your leads, everything. My team a bit obsessive/compulsive about tracking, but as a result, we know where our business comes from, where
“Service is the technical delivery of a product. Hospitality is how the delivery of that product makes its recipient feel. Service is a monologue – we decide how we want to do things and set our own standards for service.
Not too long ago, I was preparing to teach a new REBAC course, which is the newest elective toward the Accredited Buyer Representation (ABR) designation. We launched the class at the National Association of REALTORS® Annual Conference in San Diego
Take a look at your photo – on your business card, on your Facebook business page, on your website, on your professional profiles (LinkedIn, Realtor.com, CRS.com, etc.). Ask yourself:
When was this photo taken? (Hint: if you can’t recall,
I recently attended a large national real estate company conference – the name of the company is irrelevant. (In some ways they’re all the same: the expo hall full of vendors hawking their wares, the agents and brokers and staff