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Blog

15 Apr

Fair Housing and Your Business

  • By maura
  • In Advertising, Content
April is Fair Housing Month and 2018 marks the 50th Anniversary of the Fair Housing Act being signed into law by President Lyndon B. Johnson. As REALTORS®, we are taught early in our pre-licensing classes that marketing toward or discriminating
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06 Mar

Is Blogging Passé? Reframe Your Thinking About Content Creation

  • By maura
  • In Blogging, Content
Not too many years ago, blogging was all the rage. It seems that everyone was gung-ho to start a blog, gain readership, create a community. Recently, I heard a real estate agent say, “No one blogs anymore.” I’m here to
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06 Mar

When Writer’s Block Strikes – What to Write About

  • By maura
  • In Blogging, Content
  • 0 comment
One of the most common complaints I hear from real estate agents who have a blog or want to blog (other than, “I don’t have time“), is the difficulty of coming up with topics to write about. What to write
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06 Mar

I Don’t Have Time To Blog, and other things agents say

  • By maura
  • In Blogging, Content
  • 0 comment
Starting a blog is one of the easiest ways that you can single-handedly increase the SEO on your website without forking over big bucks to professional SEO companies. How does it work? Put simply, the more new content you add
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07 Jan

Tracking: Your Key to a Successful Year

  • By maura
  • In Business
If you’ve heard me speak, then you’ve heard me talk about TRACKING – tracking your business, your income, your leads, everything. My team a bit obsessive/compulsive about tracking, but as a result, we know where our business comes from, where
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07 Jan

Service versus Hospitality

  • By maura
  • In Business, Customer Service
“Service is the technical delivery of a product. Hospitality is how the delivery of that product makes its recipient feel. Service is a monologue – we decide how we want to do things and set our own standards for service.
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05 Feb

Sharing Your Genius . . . In Your Own Market?

  • By maura
  • In Business, Networking
  • 0 comment
Not too long ago, I was preparing to teach a new REBAC course, which is the newest elective toward the Accredited Buyer Representation (ABR) designation. We launched the class at the National Association of REALTORS® Annual Conference in San Diego
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03 Jan

Let’s Talk (Business) Photos

  • By maura
  • In Business, Personal Branding
  • 0 comment
Take a look at your photo – on your business card, on your Facebook business page, on your website, on your professional profiles (LinkedIn, Realtor.com, CRS.com, etc.). Ask yourself: When was this photo taken? (Hint: if you can’t recall,
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27 Jul

How Do You Choose Your Brand?

  • By maura
  • In Business, Personal Branding
  • 0 comment
I recently attended a large national real estate company conference – the name of the company is irrelevant. (In some ways they’re all the same: the expo hall full of vendors hawking their wares, the agents and brokers and staff
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27 Jul

Adorna Carroll on Leadership

  • By maura
  • In Leadership
  • 0 comment
One of the highlights of my trips to speak at various state association conventions is the opportunity to hear great speakers from around the country. The Louisiana REALTORS® Association Fall Convention this week was no exception. On Tuesday afternoon, I
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maura@buysellliveatlanta.com

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