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Content

15 Apr

5 Quick Questions with Tommy Choi

  • By maura
  • In Content, Leadership
This month’s 5 Quick Questions  is with the amazing Tommy Choi in Chicago, IL.  Tommy is one of those people who never fails to make the person next to him feel like the most important person in the room. He
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26 Aug

Bring Buyers Home with Nostalgia Marketing

  • By maura
  • In Content, Marketing, Personal Branding, Video
I briefly touched on nostalgia marketing as one of the big reasons Starbucks’ Pumpkin Spice Latte (and loads of other pumpkin-themed products) have become all the rage of late (and oh yippie — it’s that time of year again). Researchers
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29 Jul

Fight Writer’s Block! 50 Prompts to Get You Writing Real Estate Content

  • By maura
  • In Blogging, Content
When I teach and coach REALTORS® about creating web content, I find myself saying, over and over, that the best content for your website is to answer those Frequently Asked Questions — the answers we find ourselves giving every day
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22 Jul

5 Quick Questions with Philip Becker

  • By maura
  • In Content, Personal Branding
This month’s 5 Quick Questions is with my dear friend, Philip Becker, of Becker Properties in San Antonio, Texas. Philip is known for a lot of things: building one of the most successful boutique brokerages, being a sought-after national real
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22 Jul

What’s Your Social Object?

  • By maura
  • In Content, Marketing, Personal Branding, Social Media
The concept of a social object is simple, just answer this question: What do people think of when they think of you? But let me make it seem more difficult than it really is: your answer should not be “real
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02 Feb

Have Your Considered Freezing Your Credit?

  • By maura
  • In Content
I’d like to think I’m pretty careful with my credit. I monitor my credit score. I don’t make purchases with a credit card or log in to sites that store my personal information while on public WiFi networks. I get
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11 Aug

What the Pumpkin Spice Latte Craze Can Teach Us About Marketing

  • By maura
  • In Content, Marketing, Personal Branding
It’s that time of year. Pumpkin. Spice. Is. Everywhere. There seem to be two distinct Pumpkin Spice camps: those who love it and live for it (not me) and those who cannot stand it for another minute and kind of
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16 Apr

When Your Client Has a Fair Housing Complaint

  • By maura
  • In Business, Content
If you have a client who has a potential fair housing complaint, take their claims seriously. When a consumer feels discriminated against, they likely don’t need you to talk through it with them — they need you as their REALTOR®
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15 Apr

Fair Housing and Your Business

  • By maura
  • In Advertising, Content
April is Fair Housing Month and 2018 marks the 50th Anniversary of the Fair Housing Act being signed into law by President Lyndon B. Johnson. As REALTORS®, we are taught early in our pre-licensing classes that marketing toward or discriminating
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06 Mar

Is Blogging Passé? Reframe Your Thinking About Content Creation

  • By maura
  • In Blogging, Content
Not too many years ago, blogging was all the rage. It seems that everyone was gung-ho to start a blog, gain readership, create a community. Recently, I heard a real estate agent say, “No one blogs anymore.” I’m here to
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