When I teach and coach REALTORS® about creating web content, I find myself saying, over and over, that the best content for your website is to answer those Frequently Asked Questions — the answers we find ourselves giving every day
This month’s 5 Quick Questions is with my dear friend, Philip Becker, of Becker Properties in San Antonio, Texas. Philip is known for a lot of things: building one of the most successful boutique brokerages, being a sought-after national real
The concept of a social object is simple, just answer this question: What do people think of when they think of you?
But let me make it seem more difficult than it really is: your answer should not be “real
I’d like to think I’m pretty careful with my credit. I monitor my credit score. I don’t make purchases with a credit card or log in to sites that store my personal information while on public WiFi networks. I get
If you have a client who has a potential fair housing complaint, take their claims seriously. When a consumer feels discriminated against, they likely don’t need you to talk through it with them — they need you as their REALTOR®
April is Fair Housing Month and 2018 marks the 50th Anniversary of the Fair Housing Act being signed into law by President Lyndon B. Johnson. As REALTORS®, we are taught early in our pre-licensing classes that marketing toward or discriminating
Not too many years ago, blogging was all the rage. It seems that everyone was gung-ho to start a blog, gain readership, create a community.
Recently, I heard a real estate agent say, “No one blogs anymore.” I’m here to
One of the most common complaints I hear from real estate agents who have a blog or want to blog (other than, “I don’t have time“), is the difficulty of coming up with topics to write about.
What to write
Starting a blog is one of the easiest ways that you can single-handedly increase the SEO on your website without forking over big bucks to professional SEO companies.
How does it work? Put simply, the more new content you add