I briefly touched on nostalgia marketing as one of the big reasons Starbucks’ Pumpkin Spice Latte (and loads of other pumpkin-themed products) have become all the rage of late (and oh yippie — it’s that time of year again). Researchers
You may recall, I set a bit of a challenge for myself in July. It was completely personal, but the lessons transfer into my professional life in a big way. As a reminder, here were my goals for July:
The concept of a social object is simple, just answer this question: What do people think of when they think of you? But let me make it seem more difficult than it really is: your answer should not be “real
It’s (almost) January, so it’s time to rev your marketing engines and plan out your year. As Ben Franklin said, “Failing to plan is planning to fail.” Don’t let procrastination get the better of you and derail your efforts to
January is a great time to reconnect with your past clients and sphere of influence. The hustle and bustle of the holidays is over, and people are settling back into their regular routines (and likely doing a bit of hibernating
Taking care of our clients is the best way to keep business coming in — both in the form of referral and repeat business. Here are some simple ideas for staying top-of-mind with your clients in the autumn months.
It’s that time of year. Pumpkin. Spice. Is. Everywhere. There seem to be two distinct Pumpkin Spice camps: those who love it and live for it (not me) and those who cannot stand it for another minute and kind of