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Marketing

25 Jun

Words Matter: How the Words We Use in Our Marketing Can Make a Huge Difference

  • By maura
  • In Marketing, Maura's Musings
Sticks and stones may break my bones, But words will never hurt me. Appearing as early as 1830, by some sources, and in a popular 1872 book called Tappy’s Chicks: and Other Links Between Nature and Human Nature, I remember
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26 Aug

Bring Buyers Home with Nostalgia Marketing

  • By maura
  • In Content, Marketing, Personal Branding, Video
I briefly touched on nostalgia marketing as one of the big reasons Starbucks’ Pumpkin Spice Latte (and loads of other pumpkin-themed products) have become all the rage of late (and oh yippie — it’s that time of year again). Researchers
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01 Aug

What I Learned in July and What August Holds

  • By maura
  • In Leadership, Marketing, Maura's Musings
You may recall, I set a bit of a challenge for myself in July. It was completely personal, but the lessons transfer into my professional life in a big way. As a reminder, here were my goals for July:
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22 Jul

What’s Your Social Object?

  • By maura
  • In Content, Marketing, Personal Branding, Social Media
The concept of a social object is simple, just answer this question: What do people think of when they think of you? But let me make it seem more difficult than it really is: your answer should not be “real
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28 Dec

Create Your Annual Marketing Calendar

  • By maura
  • In Marketing
It’s (almost) January, so it’s time to rev your marketing engines and plan out your year. As Ben Franklin said, “Failing to plan is planning to fail.” Don’t let procrastination get the better of you and derail your efforts to
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21 Dec

(Re)Connect With Your Clients in January!

  • By maura
  • In Customer Service, Marketing, Networking
January is a great time to reconnect with your past clients and sphere of influence. The hustle and bustle of the holidays is over, and people are settling back into their regular routines (and likely doing a bit of hibernating
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07 Sep

Easy Client Marketing Ideas – Fall Edition

  • By maura
  • In Customer Service, Marketing, Personal Branding, Referrals
Taking care of our clients is the best way to keep business coming in — both in the form of referral and repeat business. Here are some simple ideas for staying top-of-mind with your clients in the autumn months.  
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11 Aug

What the Pumpkin Spice Latte Craze Can Teach Us About Marketing

  • By maura
  • In Content, Marketing, Personal Branding
It’s that time of year. Pumpkin. Spice. Is. Everywhere. There seem to be two distinct Pumpkin Spice camps: those who love it and live for it (not me) and those who cannot stand it for another minute and kind of
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maura@mauraneill.com

8450 Holcomb Bridge Road, Alpharetta GA 30022

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