Take a look at your photo – on your business card, on your Facebook business page, on your website, on your professional profiles (LinkedIn, Realtor.com, CRS.com, etc.). Ask yourself:
- When was this photo taken? (Hint: if you can’t recall, it’s too old!)
- When is the last time I had my headshot taken?
- Does this photo (or these photos) still look like me?
If it’s been more than two or three years, it’s likely time for a new photo! Whether you use your photo on your business card or not, your professional profile requires a professional photo that looks like you.
ACTION ITEM: Call your photographer today and book a time for a new headshot. Don’t have a photographer? Crowdsource one! Post a message on your Facebook personal profile asking your friends, clients, and sphere of influence to recommend professional photographers who specialize in portraits. And don’t feel confined to a studio photographer. My favorite shots (and the ones I personally use) are taken outside in natural light.