Fight Writer’s Block! 50 Prompts to Get You Writing Real Estate Content

When I teach and coach REALTORS® about creating web content, I find myself saying, over and over, that the best content for your website is to answer those Frequently Asked Questions — the answers we find ourselves giving every day to buyers and sellers. Consumers seek information, and you are the best person to provide that info.

• What questions should I ask a REALTOR® before I hire them?
• What are closing costs?
• What is earnest money?
• What does escrow mean?
• How many houses should I look at before I choose one?
• How many lenders should I talk to before choosing one?
• How do I compare lenders when trying to choose one?
• How do I know how much I can afford to spend on a home?
• How much money will I need for a downpayment?
• How much money will I need at closing? And is that different than a downpayment?
• Why do I need a home inspection?
• What types of home inspections should I get?
• Why does my lender require an appraisal, and why do I have to pay for it?
• How do I price my home?
• What do I need to do to get my home ready to list?
• What closing costs can a seller expect to pay?
• What closing costs can a buyer expect to pay?
• When should I talk to a lender?
• What documents is it customary for a lender to require/ask for?
• What data privacy/security should I expect my REALTOR and lender to have in place to protect my information?
• What is a pre-listing appraisal?
• Should I get a pre-listing appraisal?
• Should I get a pre-listing home inspection?
• What repairs should I make to my home before I put it on the market?
• What improvements/upgrades are worth my money before listing my home?
• What is radon, and should I test for it?
• What is the difference between a septic tank and a sewer system?
• What is a buyer brokerage agreement?
• What is home staging, and do I need to do it?
• What does it cost to use a REALTOR to sell my home?
• What does it cost to use a REALTOR to buy a home?
• What do I need to do to get pre-qualified?
• Where can I find information about schools?
• Where can I find information about crime/safety in an area/neighborhood?
• How do I choose a home inspector?
• How do I decide how much to offer for a home?
• What happens if an appraisal comes in low?
• What is staging, and do I need to do it?
• What types of inspections should I have done on a house I am purchasing?
• What is a Zestimate?
• What does a Zestimate have to do with my home’s value/list price?
• What does a Zestimate have to do with the price I offer on a home?
• What are the steps to buying a home?
• What are the steps to selling a home?
• What is wire fraud, and how can it affect my real estate transaction?
• What is an escrow account, and why does my lender require one?
• Who chooses the closing attorney/title company?
• What is a home warranty, and how do I choose one?
• What is a “Coming Soon” listing or a “Pocket Listing,” and what are the advantages (if any) to selling my home this way?
• What are short sales and foreclosures, and should I consider buying one?

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