Storytelling is an ancient art; it captivates us, captures our imaginations, and, when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your Association as a story for consumers and agents; it creates affinity, even with those not actively involved and engaged with the Association; and it provides your organization the vehicle for unique, compelling content. Whether you are promoting RPAC, events, education, or member services, the way you tell your Association’s story can help you recruit and retain your members to prove and improve the value of membership. So what’s the story you’ll share?
Resources:
A Few of the Story Examples I Love:
My Favorite Storytelling TED Talks:
NOTE: There are so, so many great TED Talks on Stories and Storytelling — these are just a few of my favorites, and I hope you enjoy them…and then find more to be your new favorites and inspiration!