Visit Maura’s YouTube Channel here!
(I mean, you know, if you want to!)
Some AWESOME REALTOR YouTube Channels to follow:
TELL A STORY
Storytelling is an unbelievably successful form of marketing. When your marketing tells a story — the story of your business, the story of your team, the story of your care values, the story of your listing even — you awaken in people an emotional response that they may not get otherwise. And that response can lead to a connection with you, your team, and your listing.
One obvious way to incorporate storytelling is by taking the idea of a listing virtual tour to another level. Letting your listing video tell the story of the house and letting the house be one of the main characters in the storyline is a powerful strategy. Below are a couple of examples:
Evoke the wistful and whimsical feelings of childhood in your listing marketing, as Flagstaff, Arizona REALTOR® Paula Monthofer did with this listing video. The viewer is a fly-on-the-wall to a 5-year-old’s tea party and inadvertently tours the house as a result of the search for one very important missing guest:
Or you can romanticize everyday life, as I did in this listing video for my real estate team, the Buy Sell Live Atlanta team in Atlanta, Georgia. The house is the main character, and the viewer experiences the tour as its inhabitants go about their everyday activities in an idealized day in the life:
And in one last example, two sweet adoptable pups take the viewer on a tour of a New Orleans home listed by REALTOR® Leslie Heindel. Partnering with a local animal shelter resulted in this adorable listing tour, awareness for the animal rescue…and the ultimate adoption of these darling doggies.
SET YOURSELF APART
Attracting clients and viewers by communicating your office culture and how you creatively do business is a great way to set yourself apart from the crowd. Here are two fantastic and fun videos by Philip Becker of Becker Properties in San Antonio, Texas.