RESOURCES: Running a Value-Driven Brokerage

Downloads

FOR BROKERS:

• Core Values Exercise
• SWOT Exercise

FOR AGENTS:

• Core Values Exercise
• SWOT Exercise

BOOKS

1. “Start With Why: How Great Leaders Inspire Everyone to Take Action” – Simon Sinek
   Great for defining your “why” and communicating it effectively.

2. “Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones” – James Clear
   Especially relevant for applying consistent value-based behaviors.

3. “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t” – Simon Sinek
   Emphasizes trust, support, and service-minded leadership in teams.

4. “Built to Sell: Creating a Business That Can Thrive Without You” – John Warrillow
   Helps clarify how to make your business more systemized and appealing to others (including agents!).

5. “Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days” – Joey Coleman
   Fantastic resource for agents and brokerages building a “Clients for Life” system.

6. “This is Day One: A Practical Guide to Leadership That Matters: by Drew Dudley
   A Guide to cultivating behaviors that will help you to succeed and empower those around you.

ARTICLES & WHITEPAPERS

• “The data on why real estate agents leave their brokerage” – REAL Trends Verified

• “How to ‘attract’ agents instead of r’ecruiting’ them” – Inman Connect

• “6 Ways to Create a Must-Stay Culture and Improve Agent Retention” – GREB

PODCASTS

1. Real Estate Insiders Unfiltered with James Dwiggins
   Understanding the industry, the players, and who’s affecting change is all part of running a successful business or brokerage — get all of that here.

2. It’s a Good Life by Buffini & Company
   Great balance of mindset and practical strategies for agents and brokers.

3. The Tom Ferry Podcast Experience
   For a mindset shift in 60 seconds.

4. REAL Trending from HousingWire
   Rear from brokerage leaders, industry experts, and fellow agents who have navigated challenging situations.

YOUTUBE & VIDEO RESOURCES

• Simon Sinek – “Start with Why” (TED Talk – long cut)

• Simon Sinek – “How Great Leaders Inspire Action” (TED Talk)

• Kelly McGonigal – “How to Make Stress Your Friend” (TED Talk)

• Drew Dudley – “Everyday Leadership (Leading with Lollipops)” (TED Talk)