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Personal Branding

26 Aug

Bring Buyers Home with Nostalgia Marketing

  • By maura
  • In Content, Marketing, Personal Branding, Video
I briefly touched on nostalgia marketing as one of the big reasons Starbucks’ Pumpkin Spice Latte (and loads of other pumpkin-themed products) have become all the rage of late (and oh yippie — it’s that time of year again). Researchers
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01 Aug

Join Me for My Birthday Month, A Full Month of Giving and Giving Back

  • By maura
  • In Just For Fun, Maura's Musings, Personal Branding
A few years ago, for my 40th birthday (yep, just gave away my age!) I donated my birthday month to a local animal rescue and asked that my friends make donations, which we then matched. It was a GREAT way
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22 Jul

5 Quick Questions with Philip Becker

  • By maura
  • In Content, Personal Branding
This month’s 5 Quick Questions is with my dear friend, Philip Becker, of Becker Properties in San Antonio, Texas. Philip is known for a lot of things: building one of the most successful boutique brokerages, being a sought-after national real
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22 Jul

What’s Your Social Object?

  • By maura
  • In Content, Marketing, Personal Branding, Social Media
The concept of a social object is simple, just answer this question: What do people think of when they think of you? But let me make it seem more difficult than it really is: your answer should not be “real
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07 Sep

Easy Client Marketing Ideas – Fall Edition

  • By maura
  • In Customer Service, Marketing, Personal Branding, Referrals
Taking care of our clients is the best way to keep business coming in — both in the form of referral and repeat business. Here are some simple ideas for staying top-of-mind with your clients in the autumn months.  
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11 Aug

What the Pumpkin Spice Latte Craze Can Teach Us About Marketing

  • By maura
  • In Content, Marketing, Personal Branding
It’s that time of year. Pumpkin. Spice. Is. Everywhere. There seem to be two distinct Pumpkin Spice camps: those who love it and live for it (not me) and those who cannot stand it for another minute and kind of
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03 Jan

Let’s Talk (Business) Photos

  • By maura
  • In Business, Personal Branding
  • 0 comment
Take a look at your photo – on your business card, on your Facebook business page, on your website, on your professional profiles (LinkedIn, Realtor.com, CRS.com, etc.). Ask yourself: When was this photo taken? (Hint: if you can’t recall,
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27 Jul

How Do You Choose Your Brand?

  • By maura
  • In Business, Personal Branding
  • 0 comment
I recently attended a large national real estate company conference – the name of the company is irrelevant. (In some ways they’re all the same: the expo hall full of vendors hawking their wares, the agents and brokers and staff
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maura@mauraneill.com

8450 Holcomb Bridge Road, Alpharetta GA 30022

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