I briefly touched on nostalgia marketing as one of the big reasons Starbucks’ Pumpkin Spice Latte (and loads of other pumpkin-themed products) have become all the rage of late (and oh yippie — it’s that time of year again). Researchers
A few years ago, for my 40th birthday (yep, just gave away my age!) I donated my birthday month to a local animal rescue and asked that my friends make donations, which we then matched. It was a GREAT way
This month’s 5 Quick Questions is with my dear friend, Philip Becker, of Becker Properties in San Antonio, Texas. Philip is known for a lot of things: building one of the most successful boutique brokerages, being a sought-after national real
The concept of a social object is simple, just answer this question: What do people think of when they think of you? But let me make it seem more difficult than it really is: your answer should not be “real
Taking care of our clients is the best way to keep business coming in — both in the form of referral and repeat business. Here are some simple ideas for staying top-of-mind with your clients in the autumn months.
It’s that time of year. Pumpkin. Spice. Is. Everywhere. There seem to be two distinct Pumpkin Spice camps: those who love it and live for it (not me) and those who cannot stand it for another minute and kind of
Take a look at your photo – on your business card, on your Facebook business page, on your website, on your professional profiles (LinkedIn, Realtor.com, CRS.com, etc.). Ask yourself: When was this photo taken? (Hint: if you can’t recall,
I recently attended a large national real estate company conference – the name of the company is irrelevant. (In some ways they’re all the same: the expo hall full of vendors hawking their wares, the agents and brokers and staff